ASSIGNMENT 12: SOCIAL MEDIA ADVERTISING Demonstrate your understanding of Facebook advertising and practise. 1) What key objectives can be satisfied with Facebook advertising? Your Facebook advertising campaign objective is what you want people to do when they see your ads (Lawrance, 2016). It’s therefore important for businesses to purposefully select which key objectives align with their advertising goals and formulate a campaign that will target and apply these strategically. Facebook has introduced 3 key categories, which define all ad objectives. These key categories are: Awareness, Consideration and conversion. Awareness covers the key objectives of brand awareness, local awareness and reach (Lawranace, 2016). Consideration covers traffic, engagement (post engagement, page likes, event responses and offer claims), app installs, video views and lead generation while conversion covers conversions, product catalogue sales and store visits (Lawrance, 2016...
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ASSIGNMENT 7: EMAIL MARKETING Introduction: As a key driver of lead nurturing and customer acquisition, email marketing can carry one of the highest ROI yields of all marketing channels ( Sendgrid , 2018). A yield the 2014 Vero report have estimated as large as 4300% ROI ( Australian Academy of Digital Marketing , 2018) . However these yields are only possible through best practise email marketing techniques. These begin by knowing your audience. SendGrid views knowing your audience as “one of the most important pieces of data you can leverage to improve your email strategy” ( Sendgrid , 2018) and it ensures that you deliver the right content to the right person at the right time ( Australian Academy of Digital Marketing , 2018). Best Practise Findings and Discussion : Observing the permission based criteria set out for email marketing campaigns is a best practise email marketing technique that ensures both customer retention and adherence to the legalities of busine...