
ASSIGNMENT 1: APPLE INC. MARKETING MIX Photo Credit: (Apple Inc., 2018). Image credit: (Gupta, 2016) Image credit: (Apple Inc., 2018). Image credit: (Haynes, 2014). Image credit: (Richter, 2017). Image credit:(Pilllai, 2016) Image credit: (DeMers, 2014). How Apple Inc Pricing Structure guides their Marketing Success Introduction : Apple Inc is a premium brand that does not attempt to compete with its competitors on pricing. This premium pricing strategy is reflective of Apple's enduring belief that consumers will pay more for products that are so well designed they can't fathom living without them” (Associated press, 2017). Founding CEO Steve Jobs was the instigator of the vision when in 1976 ( Topolsky , 2011) he set out to create the first of apples premier products, the Macintosh computer, a premium product marketed at a premium price. ( Marketrealist , 2018). 30 years on and Apple inc’s vision has remained unchanged. It’s...