Industry Digital

ASSIGNMENT 7: EMAIL MARKETING Introduction: As a key driver of lead nurturing and customer acquisition, email marketing can carry one of the highest ROI yields of all marketing channels ( Sendgrid , 2018). A yield the 2014 Vero report have estimated as large as 4300% ROI ( Australian Academy of Digital Marketing , 2018) . However these yields are only possible through best practise email marketing techniques. These begin by knowing your audience. SendGrid views knowing your audience as “one of the most important pieces of data you can leverage to improve your email strategy” ( Sendgrid , 2018) and it ensures that you deliver the right content to the right person at the right time ( Australian Academy of Digital Marketing , 2018). Best Practise Findings and Discussion : Observing the permission based criteria set out for email marketing campaigns is a best practise  email marketing technique that ensures both customer retention and adherence to the legalities of busine...