Industry Digital

ASSIGNMENT 3: Inbound and Social Media Marketing For this assignment I have chosen to build my understanding of inbound marketing by reviewing and evaluating ‘ Hubspot ’ ( Hubspot , 2018) and ‘Help Scout’ ( HelpScout , 2018) websites. Each organisation’s approach to inbound marketing: Hubspot’s approach to inbound marketing has a strong focus on social media, the awareness (attract) stage of the buyer process. This is evident by their strong presence on all popular forms of social media (Facebook, twitter, Instagram, linkedIn etc ). In addition to presence, Hubspot have a strong following and high levels of consumer engagement on social media (in particular on twitter and facebook ) making it evident that they have a well-tailored buyer persona strategy. Hubspot also score highly on the conversion aspect ( Hubspot , n.d ) of the buyer process, with online chat a highlight of their website. Help Scout on the other hand have a strong focus on ensuring their website is ...

ASSIGNMENT 2: NEW BLOG ARTICLE 1)   View my Slideshare at:   https://www.slideshare.net/secret/F2KfMPfhzIkdT2 2) View my Video at:   https://vimeo.com/265055034  . (Note: My video on Vimeo is password protected to please use : 'Password' to view) 3) Script notes: Assign 2 Name + Intro . Current topic , assign 2: How consumers use technology and its impact on their lives Course - eye – opening facts To start: digital world experienced spectacular growth last 5 years . Reflected in the way people use technology and consume content. Assignment analysis -   how accessibility and penetration have changed over time . Effect change on the global digital economy. Next: looks at types devices used to access internet, trends that occur… effect on aspects of internet consumption. Consumption methods . Report looks how people search i nfo via internet, what consumers purchase,   rise of e-commerce ! Lastly, ra...