ASSIGNMENT 2: NEW BLOG ARTICLE

1) View my Slideshare at: https://www.slideshare.net/secret/F2KfMPfhzIkdT2

2) View my Video at: https://vimeo.com/265055034 .

(Note: My video on Vimeo is password protected to please use : 'Password' to view)

3) Script notes: Assign 2

Name + Intro .

Current topic , assign 2: How consumers use technology and its impact on their lives

Course - eye – opening facts

To start: digital world experienced spectacular growth last 5 years. Reflected in the way people use technology and consume content.

Assignment analysis -  how accessibility and penetration have changed over time . Effect change on the global digital economy.

Next: looks at types devices used to access internet, trends that occur… effect on aspects of internet consumption.

Consumption methods. Report looks how people search info via internet, what consumers purchase,  rise of e-commerce!

Lastly, rapid growth of online video consumption … phenomenal impact on industry.

Consulted sources to measure impact on everyday lives.

Studies consulted reveal the extent of penetration on corners of the globe.

Facts:  “As of 2018, more than half of the World’s population now uses internet” (kemp, 2017) .

More Facts, “Internets’s increasing affordability and accessibility makes it available in over 100 countries globally” (Kemp, 2017) .

Summarise: internet has become an integral part of everyday life for most of the world’s populations

Quick recap on the findings of my research:

Rapid growth of Internet revolutionised digital world. Study by ITU “Internet user penetration has increased seven-fold since 2000” . This includes: the proportion of households with Internet access at home and:  global accessibility to the internet.

 These Trends helping to advance the digital world. 

Some of the most interesting facts from Assignment:

Use of internet more common, some populations - 8 hours a day accessing the internet (Kemp, 2017).

Highest recorded consumption - Phillipines with 9 hours.

Mobile phones predominant way the global population prefers to access the internet (Kemp, 2017) 

Global population use mobile phones: search the internet… make purchases and consume video (Kemp, 2018).

When making online purchases consumers most likely to buy games…books… shoes and clothes (Statistica, 2017).

Analysis stat’s on demographic:  ‘online search’ made more often by people who are white, 18-29 years old, and college graduates (Jarski, 2013)

Consumer most likely to use chrome as a browser and google as a search engine (Statcounter, 2017).

Eye-opening facts:  Video has been one of the biggest growth markets globally!

Research estimates: mobile video traffic is expected to increase by  55% percent per year until 2020… and by this time it will constitute more than half of the world’s mobile data traffic (DVTE Reporter, 2015).

Video is now the preferred communication style for consumers …and marketers have named video in the top 3 most effective marketing strategies (Syndacast, 2014) .

As Internet accessibility and penetration continues to grow so will the technological advancements linked to internet consumption.

Thanks.