ASSIGNMENT 5: CONTENT MARKETING SCRIPT: Hi I’m Nadine. I’ve just completed Assignment 5 Content Marketing. In completing this assignment I’ve researched and reviewed the different industry examples and included a summary of these in this assignment. Heremag is an excellent example of a brand with a Unique selling proposition (USP). Firstly they use great travel related visual images to capture the attention of the audience. The product being promoted is not immediately obvious but the image should resonate with and inspire a travel audience. In my assignment example Heremag create value proposition by offering the audience the opportunity to experience a dream trip. They then attain ROI when they ask the audience to ‘follow’ in order to be in to win. CTA is then gained by asking the audience to ‘sign up’ to the competition. The post also makes good use of backlinks to Increase SEO. The conten...
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ASSIGNMENT 4: The importance of personal branding: Creating a personal brand is becoming more and more fundamental to success in the business world because “people want to do business with other people, not with companies”( DeMers , 2014). Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates. ( DeMers , 2014) Surveys have shown that “ sales reps who use social media as part of their sales techniques outsell their peers by 78% “(Forbes Coaches Council, 2018) and “over 90% of customers trust information from people they know when making a purchase decision” (Patel, 2014). These survey findings display the effectiveness that building personal connections, and a personal brand that customers can resonate with, has on achieving success in business (Forbes Coaches Council, 2018). The key to the digital age is authenticity ( Hyder , 2014 ). How to use social media for personal branding Creating a pers...